adbrix
Adbrix is
the service that supports analysis and tracking simultaneously. Developers can
access analysis of in-app user behavior and marketing channels via Adbrix
integration.
[Adbrix Service Guide][adbrix User activity form]
NOTE
- Before integrate adbrix Add-on, IGAW Common integration must be finished. [IGAW Common Integration: iOS ]
- IgaworksCore ~*.framework file should be included in Xcode. [SDK Installation: iOS ]
adbrix Analysis Function
Adbrix
offers Basic Analysis, Advanced Analysis, and Cohort Analysis.
In Basic Analysis, indexes such as DAU,
New User, Retention, Channel
Quality, etc. are available.
Basic
analysis is available through the IGAW common integration. For more information
on the respective indexes, please click on the following link.
[adbrix Analysis Index Guide]
For
advanced analysis and cohort analysis, refer to the following Advanced Analysis
API guide.
adbrix Advanced Analysis API
In Advanced Analysis, indexes such as User Info, New User
Funnel, In App Purchasing, In App
Activity, etc. are available.
Advanced
analysis is available through the Adbrix add-on integration. For more
information on the respective indexes, please click on the following link.
[adbrix Analysis Index Guide]
User Info
With User Info, you can analyze users' age and gender
information through the IgaworksAD.h
header.
Information
such as device model, service provider, iOS version, language, country, etc. is
provided as basic information for the IGAW common integration.
User's age
setAge API will be called up to enter a user's age.
It should be entered in integer form from 1 to 99.
Copy
#import <IgaworksAD/IgaworksAD.h>
- (void)userAgeTracking {
[IgaworksAD setAge:20];
}
User's
gender
setGender API will be called up to enter a user's
gender. Use the gender enum value defined in the IgaworksAD.h .
Copy
#import <IgaworksAD/IgaworksAD.h>
- (void)userGenderTracking {
[IgaworksAD setGender:IgaworksAD.IgaworksADGenderMALE];
}
#import <IgaworksAD/IgaworksAD.h>
- (void)userGenderTracking {
[IgaworksAD setGender:IgaworksAD.IgaworksADGenderMALE];
}
New User Session
New User Session tracks user's behavioral patterns that open the app for the first time.
Using this API, you can figure out when user leave the app.
Using this API, you can figure out when user leave the app.
firstTimeExperience API will be called up to track the users' behavioral patterns.As for the first-time activity analysis, only the data for users open the app for the first time on the selected day will be available.
//IgawAdbrix.firstTimeExperience(String userActivity);
IgawAdbrix.firstTimeExperience("LoadMainLogo");
IgawAdbrix.firstTimeExperience("ContentLoading");
IgawAdbrix.firstTimeExperience("KakaoTalkConnectSuccess");
IgawAdbrix.firstTimeExperience("TutorialComplete");
+ The sample above was created according to the KakaoTalk game..
+ For the UserActivity parameter, it is recommended to use English character text strings and numbers without any spaces in between.
+ adbrix advanced API supports analysis parameter with additional sub-parameter.
※ NOTE : New User Session graph shows the data of new user on selected data.
Therefore, please integrate this API only for the actions that user can reach within a day.
Therefore, please integrate this API only for the actions that user can reach within a day.
In App Purchasing (analysis on purchase activity) enables you to track users' in-app purchase behaviors and analyze the target app's revenues.
purchase API is called up to track users' in-app purchase activities.
#import <AdBrix/AdBrix.h>
- (void)inAppPurchasingUserActionTrackingSample {
// AdBrix purchase:@"orderId" productId:@"productId" productName:@"productName" price:price quantity:quantity currencyString:IgaworksCommerce.currencyName category:@"category"
[AdBrix purchase:@"oid_1"
productId:@"pid_1"
productName:@"pName_A"
price:9800.0f
quantity:1
currencyString:[AdBrix currencyName:AdBrixCurrencyKRW]
category:@"cat1.cat2.cat3.cat4.cat5"];
}
NOTE
- Purchase data that adbrix provides will be calculated with this formula. (price x quantity)
- Purchase data that adbrix provides will be calculated with this formula. (price x quantity)
- Purchase API is for the app's revenue data. Therefore please use this API only for Google In-app Purchase.
+ orderID : Order ID+ productID : Product ID+ productName : Product Name (*In case of updating the app uses Buy api, enter the productName you use in buy api.)+ price : Price of Product+ quantity : Purchase Quantity+ currency : Currency (IgawCommerce.Currency)+ category : Enter max. 5 categories, and devide with comma (.)Buy API Deprecated Guide
buy API that tracks purchase behavior will be deprecated soon.
Please use IgawAdbrix.purchase api. If this is not verified, please update SDK to latest version.
go to old version guide (buy api)
+ orderID : Order ID
+ productID : Product ID
+ productName : Product Name (*In case of updating the app uses Buy api, enter the productName you use in buy api.)
+ price : Price of Product
+ quantity : Purchase Quantity
+ currency : Currency (IgawCommerce.Currency)
+ category : Enter max. 5 categories, and devide with comma (.)
Buy API Deprecated Guide buy API that tracks purchase behavior will be deprecated soon. go to old version guide (buy api) |
In App Activity
In
App Activity (user activity analysis) is used to track every pattern aside from
the aforementioned user behaviors.
retention API is used to track general user behavior.
Copy
#import <IgaworksAD/AdBrix.h>
- (void)inAppActivityUserActionTrackingSample {
// [AdBrix retention:@"inAppActivity"];
[AdBrix retention:@"openStore"];
[AdBrix retention:@"stageClear"];
[AdBrix retention:@"purchaseItemWithVirtualCurrency"];
[AdBrix retention:@"inviteFriends"];
}
+ For the inAppActivity parameter, it is recommended to use English character text strings and numbers without any spaces in between..+ adbrix advanced API supports analysis parameter with additional sub-parameter.
adbrix Cohort API
For
the cohort analysis, user groups can be created for analysis of specific
groups.
For cohort analysis, 3 custom filters for manual
setting and 4 basic filters for
common integration (tracking link/country/OS version/access date) are
available.
Custom Cohort Filter Setting
setCustomCohort: filterName API is used to set the custom cohort filter.
If
the user-specified conditions are met, the user group can be created by setting
the cohort filter.
Use the pre-defined enum value in the AdBrix.h header for the name of a cohort filter.
Copy
#import <IgaworksAD/AdBrix.h>
- (void)customCohortFilterSample {
[AdBrix setCustomCohort:AdBrixCustomCohort_1 filterName:@"paying_user"];
[AdBrix setCustomCohort:AdBrixCustomCohort_2 filterName:@"social_sharing"];
[AdBrix setCustomCohort:AdBrixCustomCohort_3 filterName:@"playing_2hour_per_day_user"];
}
+
A total of 3 options are available as the pre-defined filters in AdBrix.h
header (AdBrixCustomCohort_1-3).
#import <IgaworksAD/AdBrix.h>
- (void)customCohortFilterSample {
[AdBrix setCustomCohort:AdBrixCustomCohort_1 filterName:@"paying_user"];
[AdBrix setCustomCohort:AdBrixCustomCohort_2 filterName:@"social_sharing"];
[AdBrix setCustomCohort:AdBrixCustomCohort_3 filterName:@"playing_2hour_per_day_user"];
}